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Google Ads vs Facebook Ads

We all want better positioning on the internet that guarantees us the achievement of our proposed goals, and sometimes we face a dilemma about which advertising platforms to choose. Here, we’ll provide an analysis to help you make better decisions. Let’s begin by defining terms:

What are Ads?

These are platforms available for running paid advertising campaigns to gain visibility, traffic, branding, or performance (conversion). In this article, we will focus specifically on two platforms: Google Ads and Facebook Ads.

What is Google Ads?

Google Ads is Google’s online advertising program that allows you to create online ads that appear when people perform a search.

Google Ads is used to promote businesses, sell products or services, increase brand awareness, and boost website traffic.

Google Ads accounts are managed online, so you can create and modify an advertising campaign at any time, including the ad text, settings, and allocated budget.

It’s an attractive option because there are no minimum investment requirements.

You can choose where your ad will appear.

You can set a budget that suits you, and most importantly, it allows you to easily measure the impact of your ads.

What is Facebook Ads?

Facebook Ads are paid ads on Facebook that allow you to reach the target audience that interacts on that social network.

The ads can be text, images, or videos and appear in users’ News Feed and on Facebook’s homepage.

You can also publish ads on Instagram, Audience Network, and Messenger.

With these ads, you can promote Facebook pages, Facebook event pages, websites, and mobile apps.

Differences Between Google Ads and Facebook Ads

Rather than determining which is better than the other, it’s more useful to establish differences that allow you to decide when one platform offers more advantages, depending on your needs and especially where your target audience is.

Google Ads

On Google, users start the search process because they have a need, and your ad appears by using keywords in the search process.

It allows you to set schedules and territories for the ads.

Its primary goal is to drive traffic to a website.

It can improve your brand’s visibility.

Google’s design is very limited because it only allows text in ads through search results. To share images or videos, you’ll need to use Google’s Display Network.

One positive feature is that you can include testimonials to help reinforce your message.

Facebook Ads

Facebook allows you to segment your target audience by location, age, gender, education level, interests, and the devices users use. People go to Facebook seeking entertainment, and your ad appears.

The design options are much broader. You can include an image at the top of the ad, with descriptive text on top.

Google Ads vs. Facebook Ads

Both platforms allow remarketing campaigns to boost sales.

Both platforms can be adapted to any type of business for promoting campaigns.

On both platforms, you need to be consistent for your strategy to work.

Basically, both platforms will only charge you for clicks on the ad, not for how many times it is shown. The cost can vary depending on the campaign type and the product or service.

The advertising structure for each of these platforms is divided as follows:

Google Ads:

Facebook Ads:

Once you learn how to make the most of both platforms, your business will grow exponentially.